Walee proudly announces the addition of WildLensByAbrar to its exclusive Creator Partners program. This collaboration marks a significant step in Walee’s mission to unify the creator economy by empowering influencers with cutting-edge technology and support. Abrar, renowned for his passion for world travel, will work with Walee’s team to expand his influence and contribute to the evolution of the Creator Universe.
The Creator Partners program, which launched in September 2023 with Waliya Najib, has already undertaken more than 70 projects across fashion, lifestyle, FMCG, and technology sectors. The lessons learned from these diverse projects are now being applied to assist Abrar’s global travel following, emphasizing Walee’s commitment to leveraging its expertise for broader impact.
Ali Imran Memon, Senior Vice President of Creator Media & Marketing at Walee, highlighted the unique focus of their technology. “There are 60+ influencer/PR agencies in Pakistan and over 300+ global tools serving a global influencer marketing spend of USD 22 billion. But none of these technologies are looking to ease burdens of the influencers themselves.” Walee’s innovative approach is dedicated to developing tools that directly benefit content creators.
The Walee Creator Partners program aims to provide a comprehensive suite of support services for creators. This includes assistance with brand and agency queries, developing long-term narratives with audiences, staying updated with global content trends, and ideating on storylines, collaborations, and aesthetics. Additionally, the program focuses on helping creators understand their audience dynamics better, work more seamlessly with brands and agencies, and commercialize their content more effectively.
Mehwish Aslam of Faysal Bank underscored the vital role of authenticity in influencer marketing. “In the era where authenticity triumphs above all, influencers add diversity and unique voices to brand messages and values that easily resonate with the public.” Her insights reflect the strategic importance of influencers in modern marketing.
Syed Faraz Meer, leader of the Creator Partners program at Walee, shared the program’s successes and future direction. “By working with Waliya for her audiences in lifestyle, fashion, and beauty categories, we have unlocked several pain points and opportunities to serve with our proprietary solutions. And now with Abrar, we are scaling our tech to global audiences in the travel segment. We are opening up the Creator Partners program (selectively) in Pakistan with a view to scale our products globally.”
Through innovative AI-powered solutions and data-driven insights, Walee aims to revolutionize the creator landscape. The company’s mission is to provide unparalleled support and tools that enable creators to thrive, fostering a dynamic ecosystem where creativity and technology intersect seamlessly. Walee is committed to driving meaningful change and empowering creators like Abrar to achieve new levels of success, setting a new standard in the creator economy.
