Sana Safinaz is known for its unique designs and exclusive collections. This year again the brand caused much hype with its teaser campaign as the team went out to Kenya for its latest collections’ shoot, featuring model Zara Abid and Fahmeen Ansari.
The TVC made a great impact on all viewers with praises across the industry on its out of the box creative outlook, however it didn’t take much time to turn the tables and cause a chaos across social media just with a few hours of the official page uploading their shoot on Instagram. Using human beings for props and that too “black”! This is nothing less than loosing all levels of humanity in just one go, which is highly disgraceful.
Here’s a few shots of the unfortunate theme:
What does this even have to do with the clothing brand?
Not only using human but depicting racism to a whole new level is much an applause for the brand that should in fact take stand against all this inhumane thought! Representing a brand like Sana Safinaz with such a low thought theme, is not only infuriating but disappointing! Here’s what people had to say:
These were just a few from the thousands of comments that are rigorously falling onto the clothing brand and its owners for such an outlook that has nothing to do with brand promotion but insanity, inhumanity, racism, discrimination and what not!
#BoycottSanaSafinaz is trending all over social media, are you in it? What are your thoughts? Let us know and comment below.
