Don’t you think we have wasted enough time judging marvelous women against society’s fake standards of beauty, assessing people on how they look and what they carry? Enough is enough!
Veet has been a staunch supporter of women and helping them understand that they make every picture perfect with their spontaneity and exuberance. #Unpose is a movement initiated by Veet to help women embrace and celebrate their true selves.
#Unpose celebrates everyone’s individuality because it believes that beauty is not dependent on picture perfect moments but rather reflects in instances of pure gestures that are unposed. It is about how women do not need contouring and highlight to look pretty!
#Unpose has resulted in women across Pakistan pouring in their matchless candid pictures to rejoice the sheer pleasure of being in the moment and living it to the mark! It has shed light on hardworking women who participate equally with the utmost dedication to make everything work out flawlessly! It stands for women like Eeman Faheem and Midhat Shahab who smile while working hard and not letting anyone or anything come in the way of their dreams.
Veet wants more and more women to join the #Unpose movement and is rewarding them by giving away gift hampers and even a chance to get featured in the upcoming season of Miss Veet Pakistan.
The most precious little joys of life are unprepared where a sudden laugh line and thin wrinkle show the acceptance of the fact that we all are perfectly beautiful! Let’s all #Unpose and work together to change the narrative around beauty!
By Sarah Imtiaz
