Eid is a time when people want to look their best, but it’s also a time when all the salons are fully booked, and it can be a hassle to wait in long queues. TRESemmé’s campaign came at the perfect time, providing people with a solution to their problem of not being able to get an appointment at their favorite salon during Eid.
The campaign targeted consumers celebrating Eid by promoting their #SalonAtHome concept. Social media influencers demonstrated various hairstyles using Tresemme products, showcasing the convenience, speed, and ease of achieving the perfect look at home. By catering to the specific needs and preferences of their target audience, Tresemme was able to differentiate itself from other hair care brands in a crowded marketplace.
Taking advantage of their social media fan following and popularity, many influencers such as Hira Asim, Mariam Ansari and Saharblues a crucial role in creating hype around TRESemmé’s products by highlighting the major points of the campaigns, which are ease, convenience, and influencers. They used their social media platforms to ask their followers about their salon experiences, timings, and bookings, effectively tapping into the audience’s pain points during Eid. Additionally, Mariam Ansari, Misbah Dossani, Saharbluesand Tehzeeb Fatima, recreated three hair look videos that fell under the quick solution theme, highlighting how TRESemmé’s products could help achieve desirable hair quickly. This helped the brand gain further traction and reach a wider audience. The influencer-driven approach in the first phase was instrumental in generating buzz around the campaign and laying the foundation for its subsequent success.
Click on the links to see what our favorite influencers did this Eid:
LINK: https://www.instagram.com/reel/CrYEjXEKmgQ/?utm_source=ig_web_copy_link
LINK: https://www.tiktok.com/@tehzeebf/video/7224809132245650715?lang=en
LINK: https://www.instagram.com/reel/CraikD2IMqp/?utm_source=ig_web_copy_link
LINK: https://www.instagram.com/reel/CrYdw8hsZsF/?utm_source=ig_web_copy_link
The campaign’s success was evident in the number of people who tried the products and shared their experiences on social media, and it not only addressed the problem of not being able to get an appointment at a salon but also provided a convenient solution for people who were short on time or didn’t want to spend money on expensive salon visits.
With TRESemmé, people could now achieve salon-like hair at home without having to compromise on quality. By leveraging the power of influencers and social media, the brand was able to create a buzz around its products and show people that they didn’t have to go to a salon to get the perfect hair look. The campaign’s message was simple, clear, and effective, making it a huge hit among consumers.
