Industry estimates see Toy Story 4 at $51M today, including last night’s $12M, on its way to around $136M for the weekend. That’s fantastic number even though it’s under some of the lofty projections many were seeing, i.e. $160M-$200M (Disney had spotted the movie at $140M+).
Let’s allow the weekend to play out, because there’s a lot of love here for the movie with PostTrak exits exploding at 5 stars for both general audiences and parents, and under 12 kids at 4 1/2.
Huge percentage of families last night at 40% (parents and kids combined) to general audience’s 60% share of foot traffic. These great exits could easily propel Toy Story 4 higher well into tonight and matinee business of the weekend. What’s clear is that sequelitis spell we were seeing is over for the time being (Again, blamed bad business on the latest string being bad movies, not sequels). At $136M, Toy Story 4 is feasibly on its way to beating the last chapter Toy Story 3 which opened to $110.3M and finaled at $415M domestic, $1.066 billion worldwide.
