FHM Pakistan
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The woman building empires – Farhat Ehsan, MD Rose Beauty Group

Farhat Ehsan, the Managing Director of Rose Beauty Parlour (Pvt. Ltd.), stands as the first person in Pakistan’s beauty industry. Recognized as one of its pioneers, she revolutionized beauty services in the country, making quality treatments accessible to all, particularly introducing the concept of professional bridal and party makeup to the common woman of Pakistan. In March 1982, alongside her husband Sheikh Ehsan, she laid the Piller of Rose Beauty Parlour, marking the beginning of a transformative journey.

Farhat’s dedication to raising beauty standards in Pakistan stemmed from her extensive professional education and training acquired abroad. expert with knowledge gathered from international beauty academies, she embarked on a mission to infuse modern techniques and treatments into the local beauty landscape.


Her vision was to empower local beauticians with the latest industry insights and methodologies, ensuring that Pakistan could offer world-class beauty experiences to its people.


Farhat Ehsan’s commitment to advancing the field of beauty extended beyond her Parlour’s walls. She authored a comprehensive beauty book for the Sindh Textbook Board, tailored specifically for beautician courses. This initiative aimed to formalize beauty education, providing aspiring beauticians with structured learning resources and enabling them to tone their skills systematically.

Through her pioneering efforts and enduring dedication, Farhat Ehsan has not only shaped the direction of Pakistan’s beauty industry but has also empowered countless individuals to pursue their passion for beauty with proficiency and confidence. Her legacy continues to inspire generations of beauty professionals, leaving an incredible mark on the landscape of Pakistani beauty culture.

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