FHM Pakistan
Fashion & Lifestyle Lifestyle

THE LAWN FEVER

A year has four seasons: winter, spring, summer, and fall. However, of all of these seasons, spring/summer is the most anticipated and treasured by all. It is a time when everyone wants to have fun, relax, and buy lawn. Lawn cloth is a plain weave fabric that is often made of cotton. It is a lightweight fabric that is ideal for spring and summer women’s wear. As the season is approaching all fashion brands are in a race to launch their lawn collection. They are in hope that it is the best one out there.

Pakistani luxury brands are competing with one another to create the greatest lawn of all times. We can see how much effort these brands put into crafting and curating the greatest possible photoshoot in the most serene location. Pakistanis take the lawn season extremely seriously, so we’re excited to see what these brands have in store for us.

Yet, there are so many options available that consumers often feel overwhelmed. People find it difficult to pick the most suitable option. The best approach to find your perfect fit is to look for the piece that makes you feel the most comfortable. Not the piece that is now in trend or created by a high-end fashion label, but the one that speaks to you the most.

Just like the brands, we strive for the greatest product. People try to get the most luxurious one, or the one that is connected with a renowned fashion brand. They disregard the reality whether they are happy with it or not. People spend hefty amounts on a piece and these brands shamelessly tries to capture the market without justifying the price they charge. But as everything has a two way street; people also blindly spend such significant sums of money on a piece of clothing that they may or may not even like or wear. Unfortunately, there is no way to halt this, and people and the brands will continue to do so anyway.

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