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The impact of Messi joining PSG

Lionel Messi has officially joined Paris Saint-Germain on a free transfer following his departure from Barcelona.

Messi has committed to a two-season deal at Parc des Princes with the option of an extra year, and will reportedly earn €35 million (£30m/$41m) per annum in wages with the French giants. Barca sent shockwaves across the football world when announcing that they couldn’t afford to re-register the 34-year-old winner last week, and PSG has moved quickly to secure the services of the six-time Ballon d’Or winner.

A well-documented financial crisis forced the Blaugrana to delay an official announcement of a new contract for Messi, who agreed to remain on their books for another five years after becoming a free agent on June 30.

However, the renewal proposal eventually had to be torn up due to the fact Barca had already exceeded La Liga’s salary limit, leaving their talismanic captain with no choice but to confirm his exit in an emotional final press.

Now, what can Messi bring to PSG? In terms of global attention, things have already started to begin. The Instagram following has doubled after the official post by PSG on Instagram. Another astonishing fact that shook fans was that Leo Messi’s away jersey was sold out in 20 mins. Honestly, in terms of sales, this is a lot. Imagine the global impact, now many brands would want to sponsor PSG, they want to put their brands’ names somewhere around PSG since many fans are going to watch Messi play.

 

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