Pakistani pop singer and philanthropist Shehzad Roy a recipient of Sitara-i-Imtiaz has been appointed as the national goodwill ambassador of the United Nations.
According to a statement issued on Monday, Mr Roy’s appointment is aimed at increasing visibility and assistance in mobilising support for drug demand reduction, prevention and treatment.
“Throughout his career as a singer, social worker and a humanitarian, Mr Roy has shown an unwavering commitment to tackling illicit drugs,” the statement quoted UNODC executive director Yury Fedotov.
“His position as one of Pakistan’s most famous singers, his enduring popularity with young people, and his energy and undoubted talent, will help UNODC publicise the dangers of drug abuse,” he added.
Mr Roy described the appointment as an honour and lauded efforts and contribution of the international organisation.
“I have been following UNODC’s work even before joining them as a Goodwill Ambassador. Their work is commendable in the fields of criminal justice, drug demand reduction and HIV/AIDS prevention. These things are close to my heart, especially when children are concerned, and I will give my all to my new role as National Goodwill Ambassador for Pakistan,” he said.
During his term, Roy will speak out on criminal justice and drug demand reduction, visit UNODC projects, educational institutions and rehabilitation centres, and raise awareness on the Office’s important work.
He is expected to take part in a wide range of activities, including the marking of International Day Against Drug Abuse and Illicit Trafficking, supporting prison and police reforms, and advocating for gender-responsive services for drug abusers.
