For generations and generations on end, women in Pakistan as well as around the subcontinent have held the responsibility of looking after the house and the family. With times, things have changed but there hasn’t been a shift in the lifestyle of women, despite them wanting to have a choice to pursue a career. To change such notions, Shan foods has launched yet another campaign to celebrate women. Irrespective of what they want to be, housewives or working professionals, they should be supported by all means.
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Women all around us are not robots, they need our support in running the household, looking after the family, and going after their dreams. The approach of the film is rooted in a very real insight – many women are unable to practice medicine after graduation due to the many responsibilities they have. If all family members come together to support the women in the family, they will have the freedom and ability to choose – whether they want to become housewives, or pursue a career.
With the essence of support and experiencing the joy of better things, Shan Foods aims to uplift the overall sentiments of women in making their own choice in various aspects of life. The brand showcases acts of responsibility extended by a family with heart-warming narratives; reflecting the campaign’s philosophy ‘Oath For Her’. The country would not only benefit from having more practicing female doctors, but it is every woman’s right to choose her own path.
With a touching plot and striking execution that brings out the revelation of goodness in everyday situations, this new TVC is all set to shine. It weaves in unpredictable instances, shrouded in surprises, devised to intrigue and hold the viewers’ attention.
