In this scorching heat when you feel drained what’s the first thing that comes in your mind? For me it’s undoubtedly a chilled refreshing glass of Rooh Afza. A desi household is incomplete without the red drink, especially during Ramadan. Rooh Afza is indeed a brand that has made a mark on the map of the world and is loved all over the globe.
Nation’s favorite drink was seen in an international web series. Well, who doesn’t know Ms Marvel, obviously, we all do, unless we are living under a rock. Rooh Afza was also seen on-screen in an international short film ‘American Eid’. The product was perfectly blended in the scene, making it a flawless example of subtle branding. It was organically integrated while competitor laal sharbats are seen integrating their products in controversial videos.
It is commendable how intelligently the brand was positioned without putting it in-the-face. For all the Rooh Afza loyals, the iconic golden cap gives it away and that is a conclusive indicator of the legacy of this brand.
If we observe the above placed picture carefully, we see the bottle of Rooh Afza placed on one side of the table yet leaving an impact on the viewers. That’s what we call power of brand recognition.
