LAHORE ( ) Panther tyres has launched a new campaign called “PantHer”, a range of tyres specially designed for women, designed to meet the diverse needs and preferences of female drivers. Mian Iftikhar Chairman Panther Mian Iftikhar Ahmed, Mian Faisal Iftikhar CEO and Director Ayesha Iftikhar in their address on the occasion of launching, Mian Iftikhar said that Panther Tyres is the first local tyre manufacturing company in Pakistan before that tyres were either imported or were smuggled, there was no local manufacturer, Panther has been working for more than forty years, Panther was formed in 1983, Panther is the only company that is making earth mover tyres used in construction. On this occasion, Director Ayesha Iftikhar said that Three new tires have been launched for women, the tyres have been named Princess, Shirni and Freedom. Moreover, Panther comes with our very own mobile “Panther” application. which will be centered around women safety as it will include features like live tracking, nearest tyre station locations, emergency button linked with rescue 1122 and police. Moreover, podcast and many inspiring stories will be included in the entertainment section that will include short stories of strong women, and many other interesting features. Bahisht Shan Shahid Panther Singer, Basma Maruf Kar Cutter, Nabil Zuberi were also present in the ceremony, while Usman Mukhtar Gondal, Head of Panther Marketing Team, Brand Manager. Mahim Gul, Assistant Brand Manager Mohammad Osama Imran, DM Trade Marketing Haris Rizwan Malik and Sales Team were also present.
Women will not only be trained to walk but also to ride.