As the digital world becomes more complicated, companies and brands are forced to keep up with the evolution. High-speed internet particularly with the launch of mobile broadband (3G and 4G LTE), has brought about this shift. Young and old alike are being enabled to achieve so much more, sitting right at home.
Djuice the ultimate brand for the youth of Pakistan released its first online Pakistani film “Oye Kuch Kar Guzar” yesterday. The film cast includes; Ali Safina, Uzair Jaswal, Ushna Shah, Mahjabeen Habib, Nayyar Ejaz.
The movie is about the characters taking control and becoming the change they want to see. A message we really need to give our youth. This message is also relayed through djuice social campaigns and TVCs time and again.