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The new TVC of Lemon Max Dishwashing Bar featuring Sajal Ali & Imran Abbas raises the right questions on gender equality

I am sure you all must have seen the new TVC of Lemon Max Dishwashing Bar featuring the gorgeous Sajal Ali and handsome Imran Abbas. The latest TVC is on the internet and is already on air.

The pair look amazing together, but what caught our attention was the gender equality. We have seen TVC’s that focuses more on the woman cleaning house and working in kitchen however, in this TVC you will see Imran Abbas as the real hero, particularly in a desi household.

Have a look at the TVC here:

The story suggests that Lemon Max that has the power of 1000 lemons is made for fingers that are now gender-equivalent, and consequently heroic. Another thing that got our attention was the part where we could see that not woman or mother-in-law can be decision maker. The house chores is not only the job of a woman but of everybody. And lastly we could see the husband washes the dishes and the wife watches him in glee.

We need more TVC’s like these!

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