Following the criticism that the industry encourage eating disorders, brands from Louis Vuitton and Christian Dior to Gucci and Marc Jacobs has pledged to ban ultra-thin models from their advertising campaigns and catwalk shows. Also will no longer hire female models smaller than a size 34 – a UK size 8. As well as UK size 6 models, no teenagers under 16 will be allowed to work for the brands’ adult campaigns.
A French law requiring models to present a doctor’s certificate attesting to their good health was introduced to try to tackle the problem of the industry promoting thinness and unattainable beauty ideals.
“As the leader in the luxury sector, we believe it is our role to be at the forefront of this initiative. We have the responsibility of building new standards for fashion and we hope to be followed by other players in our sector” said Antoine Arnault, a board member of LVMH and son of owner Bernard Arnault, in a statement.
