L’Oreal Paris is breaking boundaries and leaving a mark on the world by including a hijab-wearing lady in their new hair campaign. English excellence blogger Amena Khan wore a pale pink headscarf while remaining before a brilliant pink foundation in the haircare promotion.
“Regardless of whether your hair is in plain view,” she says in the advertisement, “doesn’t influence the amount you think about it.”
The video for L’Oreal’s new haircare product offering, Elvive, highlights an assorted cast of ladies with various hairdos. “What number of brands are doing things like this? Relatively few,” Khan disclosed to Vogue UK on Sunday.
“They’re actually putting a young lady in a headscarf — whose hair you can’t see — in a hair battle. Since what they’re truly esteeming through the battle is the voices that we have.”
Khan can include being a model for a standard hair battle to her rundown of achievements. She’s a L’Oreal represetative, YouTube vlogger, prime supporter of Ardere Cosmetics, fashioner of her own line of headscarves and she juggles this while being a mother.
Inspiring others:
“I didn’t begin wearing a headscarf until the point that I was in my twenties, yet even preceding that I didn’t see anybody I could identify with in the media. It was dependably a reason for festivity when you saw a darker face on TV!” Khan disclosed to Vogue UK.
“I think seeing a crusade like this would have given me to a greater degree a feeling of having a place.” Since the battle went live a week ago, she has gotten many messages of help via web-based networking media.
“Truly, I believe it’s an incredibly gigantic jump for a hijabi to be a piece of something as opposite as a hair business (to the larger part),” one individual posted. “Outrageously well done to you, Amena!!”
Others are urging all her engaging ladies, particularly hijabis.
“Nobody truly comprehends that hijabis have issues with their hair also,” one individual posted. “Because we cover our hair doesn’t mean we don’t have hair that is the reason we are concealing it or we have hair issues like whatever other young ladies that show. So I am happy we have somebody speaking to us.”
L’Oreal joins the rundown of brands, similar to Nike and CoverGirl, that are winding up more different and highlighting Muslim ladies in their advertisement battles.
