Fairness creams are as of now an annoyance as the items advance colourism and furthermore set ridiculous benchmarks of magnificence. Nonetheless, these creams have additionally turned into a wellbeing risk as a portion of the items contain an unnecessary measure of mercury. The Minister of Climate Change, Zartaj Gul as of late announced that they will start a crackdown on brightening creams that contain more than 1 percent mercury after December 31.
The toxic amounts were discovered when the ministry checked 59 samples and found 56 of them contained more than 1 percent mercury. Speaking at a press conference in Islamabad, Zartaj Gul called out these cosmetic companies and said, “These whitening creams contain mercury which is hazardous for female skin and can cause cancer. These manufacturers are bent on peeling our skin off to whiten it.”
The minister talked about how fairness products are a multi-million dollar industry, playing on our insecurities. “You play with our lives with these creams that you sell for as cheap as 10 rupees,” the minister said.