This September will see one of Karl Lagerfeld’s last activities wake up – a cooperation with L’Oréal Paris on a “rock-chic” style make-up collection saturated with his unmistakable, exemplary and easy vision.
“This line of make-up really mirrors the Karl Lagerfeld brand universe and what Karl cherished in make-up – he frequently utilized eyeshadows as hues in his portrayals,” said Caroline Lebar, Head of Image and Communication at Maison Karl Lagerfeld. “L’Oréal Paris has a comprehensive message of magnificence for all. Karl loved it when a coordinated effort resounded with his image and would have a genuine effect to numerous individuals.”
The collection will combine L’Oréal’s expertise in colour and scientific research with a campaign inspired by Karl’s most iconic quotes. “For L’Oréal Paris, all of our fashion designer collaborations are an honour, but this one is particularly meaningful,” said Delphine Viguier, L’Oréal Paris Global Brand President. “While Karl upturned the hierarchy of the landscape to democratise fashion, L’Oréal Paris is committed to making beauty according to women’s own rules and desires. We look forward to sharing with the world the make-up born from this creative connection: Karl Lagerfeld’s rock-chic and L’Oréal Paris’s empowered vision of beauty”.
