Directed by Umair Riaz in collaboration with ASNA Pictures and Kashf Foundation, ‘Dilri Lutti’ sheds light on inspirational women who survived and conquered their lives despite challenging circumstances that many women have to face in this country.
Jimmy Khan, the renowned self-made Pakistani singer and song-writer best known for his acoustic and soul-calming music, has released his latest single Dilri Lutti. This is the first time Jimmy Khan has sung a song in Siraiki in collaboration with the soulful sitar player Rakae Jamil.
The kafi written by Khawaja Ghulam Farid has been sung by many including Pathanay Khan, Alla Ditta Lonay Wala, Shahida Parveen and Attaullah Esakhelvi. Introduced to this musical gem by his vocal instructor Ustad Aslam Khan, Jimmy was inspired to create his own rendition. Umar Riaz directed the impactful music video featuring inspirational women from various walks of life who, with the support of the Kashf Foundation and the Depilex Smile Again Foundation, turned their lives around for the better for themselves and their families despite their difficult and challenging circumstances. The art direction for the video was done by Zoha Khan.
The video’s narrative chronicles the stories of the four women through stop motion animation and dolls. The animation, in its final form, was created from nearly 2000 distinct still images. The use of dolls to depict the stories was inspired from the fact that dolls are vital pieces that establish gender identities in the minds of children.
Jimmy Khan has previously featured in Coke Studio and OSTs for movies such as Ho Mann Jahaan and Dobara Phir Se to much acclaim. This is his second single after “Madam’ which took social media by storm.
