Today, H&M announces the launch of a new fragrance collection consisting of 25 different options, providing a whole host of opportunities for everyone to find their own special scent. The new collection from the high street giant has been created with one of the world’s leading perfume houses, Givaudan, available in store and online from August 16 in all 47 markets that carry H&M Beauty.
Created in collaboration with Olivier Pescheux (who has worked on scents for Diptyque, Lanvin and Yves Saint Laurent) and Nisrine Grillié (a name to watch) of famed fragrance house Givaudan, the scents are divided into three categories: The Singles, The Reveries and The Essences.
The Singles, as you might well guess, are 10 scents based around one main note, like chocolate or vanilla, whilst The Reveries’ 10 perfumes feature a combination of notes designed to evoke a feeling from the wearer. Finally, The Essences are designed around a key ingredient like sandalwood or patchouli. These are available in an Eau de Parfum or in a handbag-friendly roll-on. Each is housed in a different glass bottle design.
