Hijab-wearing Muslim, Nura Afia, is now one of the beautiful faces of CoverGirl. Afia said that CoverGirl reached out to her early October for acting in a commercial for the company, but, she didn’t realize the length to which she would be representing the brand.
During an interview with CNN, Afia said; “It’s a big accomplishment for all of us. It means that little girls that grew up like me have something to look up to. I grew up feeling like hijab would hold me back.”
CoverGirl’s announcement is to promote diversity and inclusiveness. “We’ve always stood for inclusive beauty that supports any and all types,” said CoverGirl in a recent post on Instagram.