In a star-studded ceremony that had Karachi buzzing with excitement, the prestigious Brand of the Year 2022 Awards unfolded on the 26th of August at the Marriott Hotel, bringing together the crème de la crème of the business world under the glimmering chandeliers to celebrate the best in the business. Amidst the glamour and the flashing cameras, one Brand shone the brightest – Highfy.
Highfy, the rising star of Pakistan’s e-commerce constellation, clinched the coveted Brand of the Year award in the e-commerce category. Highfy’s win marked a significant milestone, as it became only the second e-commerce player, following in the footsteps of industry giant Daraz, to grace the grand stage of the Brand of the Year Awards.
Founded with visionary zeal, Highfy’s journey began as a response to a pressing issue that resonated with every online shopper in Pakistan. The founder, Hanzala Raja, a young student aged just 20, embarked on a mission to address a common predicament: the lack of trust in Pakistan’s e-commerce landscape. We’ve all been there – orders that arrive looking nothing like their online counterparts or, worse, orders that vanish into thin air. Highfy set out to rewrite this narrative.
Hanzala’s vision was succinctly put, “Highfy is not here to just sell products. There are thousands of websites that do that, and hundreds of them claim their products to be genuine. Highfy, going a step forward, aims to regain the customer’s long-lost trust in e-commerce. This is the vision that drove me, a student aged 20, to give life to a platform that I once dreamt of.”
Since its inception in July 2021, Highfy has been making waves in the Pakistani e-commerce sphere, offering an impressive range of over 50 imported brands. Among these renowned brands are The Ordinary, Cetaphil, Bath and Body Works, and CeraVe. Highfy quickly became the go-to destination for those seeking the best skin care products in Pakistan, thanks to its exceptional service and a premium product lineup that captured customers’ hearts.
In 2023, Highfy raised the bar even higher by forging strategic partnerships with multinational giants like Unilever and L’Oréal. These groundbreaking collaborations have expanded Highfy’s already extensive product offerings and reaffirmed its dedication to delivering only the best to its customers. As a result of this partnership, Pakistani consumers can now access an even wider selection of international quality affordable skin care products through Highfy, solidifying its position as the trusted name in the world of e-commerce.
Highfy’s journey is nothing short of awe-inspiring, and its ascent to the title of the Brand speaks volumes about its dedication to keeping customers happy and earning their trust. Highfy’s win is not just a victory; it’s a promise fulfilled and a brighter future for e-commerce in Pakistan.
