Haier Brand Seminar 2019, the premier event of the year for brand Haier, is being held to celebrate Haier’s phenomenal success both on a global scale and here in Pakistan as the #1 choice of home appliances for discerning consumers.
This year’s theme; “Transformation, Upgrading, Winning” recognizes that the internet and its application has wrought revolutionary changes in allaspect of human life. To meet the needs of the changing world Haier has implemented a new strategy to stay on top, and continue to lead the world bybuilding a bright future for itself, its customers, its partners and its employees in the IoT (internet of things) era. Haier’s pioneering IoT era management, manufacturing and marketing philosophy has completely transformed the company and the brand putting all stake holders in Haier’s global family in a ‘win win’ position.
“TRANSFORMATION” in this year’s theme stands for providing smart products and solutions for its consumers, while smart and instant access to Haier dealers, enabling them to keep up with statistics oninventory, stock checking, ordering and account information. This is important because Haier’s face in the marketplace is its dealers. Connected online to Haier’s quick access management system, they now have instant access to all information regarding stock availability, pricing and delivery times. Haier dealers now have the needed flexibility to meet the product demand, satisfy their customer base, expand their business. “UPGRADING” covers everything from smart state-of-the-art technology, products, services and systems for customers on the one hand, and on the other for dealers, vendors and Haier employees.“WINNING” denotes quality products, advanced technology, updated systems, a safe environment and a heightened sense of social responsibility (CSR).
This year’s brand seminar coincides with the introduction of a whole range of Smart and interactive products encompassing all major categories of home appliances. The new range of Haier refrigerators will have IFD inverter technology taking ‘food freshness’to a whole new level, while providing turbo cooling with smart digital control for outstanding precision and convenience.
The new Haier Air Conditioners, known as PURI Invertor ACs are engineered to provide pure air and healthy environment all year round, ensuring comfort both during the humid summers and cold winters. The new Washing machine range, with its ‘Pillow Drum” technology is designed to provide thorough washing with a delicate touch that leaves the fabric looking like new. Other institutional ‘laundromat’ smart type machines for universities hostels and other institutions, incorporate Haier’s new intelligent technology allowing users to interact with the machines using the internet to reserve their washing time slot.
And when it comes to entertainment, the new Haier LED TV will provide a truly cinematic experience with its 86 Inch screen size and smart android platform with Google TV. The ‘MiraCast LED TV takes connectivity to a whole new level making it possible to ‘surf’, and ‘share’ the mobile phone screen even without WiFi.
A new dawn is breaking on the Haier world in Pakistan bringing with it interactive smart products, smarter technology, smart services, systems and platforms.Everyone wins, that is everyone connected with the Haier brand including Haier customers, Haier dealers and vendors, and Haier employees.
