Pepsi has been known to rope in young stars for their campaigns in Pakistan.
The cola brand has worked with cricketers, musicians and actors alike and now is all set to make a show-stopping entry into the music industry.
According to sources, Pepsi will formally launch their music venture soon which is going to be their biggest advent into music since Pepsi Smash and Battle of the Bands.
“Apart from giving a platform to new faces, the show will be spearheaded by some of the most well-known faces of the entertainment industry and apparently even Fawad Khan is involved. “We don’t know in what capacity but Fawad is definitely involved in the show big time,” said the source.