IN THIS FAST PACE WORLD TRENDS & TECHNOLOGY IS CHANGING ON THE DAILY BASIS. EVERY SINGLE CREATION IS A RESULT OF CREATIVITY OR AN EXPERIENCE. FADI MCHANNA – GENERAL MANAGER OF CHI LEBANON AND FAROUK SYSTEMS INTERNATIONAL EDUCATOR, IS ON THE MISSION OF PROVIDING THE PROFESSIONAL BEAUTY INDUSTRY WITH THE MOST ADVANCED AMERICAN TECHNOLOGY BASED UPON ‘EDUCATION, ENVIRONMENT AND ETHICS,’ WHICH IS CATCHING UP PRETTY RIGHT.
“THIS COMPANY IS FROM A HAIR DRESSER TO HAIR DRESSERS”
THE ONLY WAY TO DO GREAT WORK IS TO LOVE WHAT YOU DO
FHM: Tell us about yourself and share your success story?
FM: I lived in London for 17 years and worked really hard as a hair dresser. Later I decided to change my way of living hence, I went back to Lebanon where I originally belong and in 2010 I joined Farouk Systems – Houston based HairCare Company as a General Manager. I became their International Educator and travelled all over the world to educate people how to have a safe environment in your salon and how to use safe products.
If you talk about my success story, I think who ever loves his/her job is successful and if you don’t love your job, you stay the same. I love my profession and I consider every salon in this world as my salon. I cannot brag that I am successful because I still have a lot of miles to walk to be successful.
FHM: What is your opinion regarding constant change in hair colour trends?
FM: Well to answer this question, I would like to talk about Farouk Systems first. I chose this company over other companies because during my professional life I found out that Farouk System is the only company which brings out constant innovations. Keeping the market need in mind, they invent new products in every three months and have a new line available in the market. Hence, the constant change in hair colour is a result of innovations and creations.
“HAIRDRESSERS BRING COLOUR TO THE WORLD”
FHM: How is your experience working for Farouk Systems?
FM: The experience working for Farouk Systems has been amazing. If you take me five years back and ask me to choose any profession, I would choose the same profession again because I love what I do. Meeting different people and experiencing different cultures is certainly an experience itself. Every two years we have a meeting in Cancun, Mexico where 5000 hair dressers from all over the world gather under one roof to share their experiences and creativity.
FHM: Educate our readers about CHI Shine Shade Colours?
FM: CHI Shine Shade is the new innovation by Farouk Systems, Ammonia and PPD free 5-in-1 liquid colours with which you can have five kinds of applications – Permanent, Demi-Permanent, Semi-Permanent, Toner or Treatment. In my professional career, I haven’t seen any colour or technology which gives you colour and treatment at the same time. Usually when we put colour or bleaching powder on the hair it damages the cuticles but with CHI Shine Shade you are actually treating your hair along with getting them coloured.
FHM: What are the basic tips to keep coloured hair healthy and strong?
FM: I have been preaching about this all over the world that if a woman dresses up nice, she should focus on her hair as well. I see women using unsafe shampoos and other products which are damaging and weakening their hair. At Farouk Systems, shampoos are Paraben and Sulfate-free. Sulfate is responsible for discolouring the hair colour which is found in other shampoos but CHI shampoos keep their coloured hair healthy and strong.
FHM: Is there any specific ingredient which makes CHI Professional products different from other brands?
FM: All the CHI products have silk in it. Silk has 17 amino acids, out of which 19 amino acids exist in our skin and hair. When you wear silk it reflects and shines, and when we use CHI products on hair we treat, cure, repair and smoothen the hair at the same time giving the same reflection and shine to them.
FHM: Tell us some of your experiences as a hairdresser in this field?
FM: Information is power! A good educator and a hair dresser must consult a client and should know the history of the client’s hair. From a single touch he/she should know about the condition of the hair. As an educator I have to tell the hair dressers about how to keep hair colour according to the skin tone and haircut. If it goes wrong it will make a woman upset. If you are wearing a good designer dress and shoes but your hair is not maintained, you won’t look good. But, if you are wearing normal clothes and your hair is good, you will look like a million dollar.
FHM: How is your experience working with Pakistani hair experts?
FM: I met Pakistani hair experts in Turkey for the first time which was an amazing experience. This is my second experience in their homeland which makes me draw the conclusion that they are courteous, always smiling and respecting people. I have seen hairdressers all over the world and I don’t see arrogance here at all. I didn’t know what to expect when I came here but overall it was a good experience working with them.
FHM: Do you think Silver hair colour trend will survive in Pakistan?
FM: Off course it will survive! Silver hair colour was a taboo here but, we have managed to bring in a trend that people will definitely love. CHI Shine Shade Colours will change the game of hair colour in Pakistan.
FHM: How would you differentiate CHI Professional with other brands?
FM: Mr. Farouk Shami was struck by an allergy caused by Ammonia; instead of quitting the profession he found a solution by inventing ammonia free products. Farouk System is based on Environment, Education & Ethics, we believe in global environment but we also believe in salon environment. Sitting in a salon, getting a hair colour done is affecting the client and the hairdresser because of the harmful chemicals and its fumes. We have created something which is providing safe environment for the clients and employees of any salon.
“FOR WOMEN, HAIR IS THEIR CROWN”
FHM: Is there any difference between men and women hair colour technique?
FM: Colour technique is the same for both, the only percentage of men who have long hair like to have highlights in their hair. The pigmentation is the same for men and women, hence, the techniques are the same. Men are now more aware of using good products; therefore, Farouk Systems in partnership with Esquire magazine is bringing cosmetics and products for men. Men are now into cosmetics; they want good creams on their face and want to use good products, too.
FHM: Why such trends come so late in Pakistan? What do you think about Pakistani market?
FM: It’s never too late! Mr. Sajjad Naqvi and his team are looking at what they need in Pakistan. CHI Pakistan is bringing the best and the latest according to the Pakistani market. CHI Professional has many products and SKU’s but we need to see what this market needs. Pakistani market has a good future and from a management point of view, if you know what your market needs, you achieve success.
FHM: Any message for our readers and hair experts?
FM: The only message I would like to give to the readers is that, the way you look after your closet, look after your hair the same way. Buy good and healthy products, buy Farouk Systems products.
