EFU Life, the leading Life Insurance company in Pakistan, released the 2nd season of Humrahi. For the first time in Pakistan, through this web series, the company aimed to uniquely position Life Insurance by changing the perception of insurance in the minds of millennials, spreading awareness and encouraging them to plan for their future.
After the success of the first season, EFU Life planned to come back with a bang by releasing the official Humrahi song featuring Asim Azhar along with the two main characters of Humrahi; Ahad played by Zahid Ahmed & Maha played by Rabab Hashim. The song celebrates their relationship, their time together and recalls their fond memories. Only few hours after the launch of the song, it started trending on mainstream digital media platforms.
The heartfelt web series hits the right spot to give a meaningful message, without being overwhelming. The music video showcases mesmerizing moments of the young couple such as the bonfire scene at the beach and the dinner date. Asim Azhar’s melodious vocals are definitely a cherry on the top. This song will be the tone of Humrahi for seasons to follow.
‘AAP KAY HAR PLAN KAY LIYE HAMARA AIK PLAN ZAROORI HAI” clearly enunciates that EFU Life has something to offer for all you need to plan in your life ahead. The campaign will be seen not only on digital platforms but supporting mediums such as Print, Radio & Cinema.
Make sure you catch-up the complete Humrahi web series by visiting: http://bit.ly/YTHumrahi
