Outdoor advertising plays a crucial role in brand visibility in Pakistan. However, it often overlooks the safety of the OOH installers, the unsung heroes who risk their lives to bring these campaigns to life. These workers face daunting challenges, including scaling towering billboards, working in extreme weather, and handling heavy equipment without proper safety gear or insurance. The risks are high, yet the industry has largely ignored their struggles.
Statistics reveal that workplace accidents in high-risk sectors account for thousands of injuries and fatalities each year in Pakistan, with a significant proportion linked to unsafe practices and lack of protective measures. Over 56 million laborers in Pakistan, including those in the outdoor advertising industry, work without basic safety measures or insurance, which is extremely alarming. Many OOH installers operate in conditions that fail to meet international safety standards, relying on outdated techniques and insufficient equipment, further increasing the likelihood of accidents. With the outdoor advertising industry projected to reach PKR 11.6 billion (US $41.47 million) in 2025, these hazardous working conditions call for immediate attention to safeguard the labor force driving this growth.
Easypaisa has stepped up to address this issue, providing OOH installers with full medical insurance and safety gear meeting global standards. This transformative initiative ensures worker protection and challenges the outdoor advertising industry to raise its standards.
Easypaisa’s efforts mark a turning point, urging all brands to prioritize safety and adopt ethical practices. By providing insurance and global-standard safety gear, we can create a safer, more equitable industry where every worker is protected. It’s time to make safety the rule, not the exception.
Easypaisa’s commitment to worker safety is a step toward reshaping industry standards. By prioritizing the wellbeing of OOH installers through insurance and globally recognized safety gear, Easypaisa sets a powerful example of responsible and ethical business practices.
