Every girl loves to got out for shopping, especially cosmetics. The main problem that occurs while looking for a specific lipstick is when there is no tester available of a specific lipstick and the sales women force you to buy the colour and convince you that it will suit you. That is a big mistake which is done by every girl in the world. When they buy a colour which is being recommended and not being tried on, they regret a lot afterwards.
After looking at this common issue, E.L.F cosmetics came up with an idea, which was to create a new look for the moisturizing lipsticks.
This new lipstick packaging is really creative. Each case has a small container at the back which has a little quantity of the lip shade that can be used as a tester before it can be purchased.