A leading fashion brand of Pakistan, Sana Safinaz, has faced severe allegations after the brand posted pictures of its newly launched collection on Facebook. Within few hours, it became talk of the town or should I say the world of social media?
The newly launched winter shawls collection designs, 5A and 5B, have recently been criticized by the people for misusing the name of ALLAH, as some people put; “Business is not important than our Iman”. For them, the latest released designs have tried to defame religion by putting up ‘Allah’ in a disrespectful manner; in turn disgracing Muslims and their feelings.
The picture can be perceived in a controversial perspective but, how everyone conceives it and judges it comes down to a personal level. However, the controversial picture that has just surfaced has been twerked up to portray the negative side, when in actual there is nothing wrong with the designs and prints.
All the hoopla surrounding the collection and the uproar it has generated has at least helped me come out of this drive of laziness. No kidding. Whether you like it or not it is up to you but nobody can deny the brand value of Sana-Safinaz and the fact that they will never employ such a tactic to gain promotion.
