Coca-Cola Pakistan proudly reveals an official coffee-table book for Coke Studio, in celebration of its 10 glorious years of musical legacy and Pakistani pride.
Coke Studio, which first aired in 2008, has gained unprecedented success over the years. With over 1 billion views and counting, it has undoubtedly established itself as the biggest and most influential music platform in the industry. Coke Studio’s flawless encapsulation of Pakistan’s diverse sound has transformed the musical landscape of the country forever.
The Coke Studio Coffee-Table Book marks a decade-long journey of unparalleled composition. The book documents Coke Studio’s rich past, which includes the wide variety of genres, artists, bands and performers that have placed Pakistan at the forefront of musical cultures around the world. This compilation serves to preserve every aspect fundamental to both Coke Studio’s success and the Pakistani identity, be it an instrument, a story or a melody. Coke Studio’s ten years of fusion have not only provided Pakistan with entertainment and extravaganza, but have also given rise to a new form of nationalist spirit and cultural appreciation: the whole country enjoys music like never before.
The Coke Studio Coffee-Table Book has been conceptually developed and directed by Markings, a three-time Gourmand Award winning publishing house. The book features essays from Nadeem Farooq Paracha, Fifi Haroon, Rakae Jamil and Sultan Arshad Khan and photography by Adeela Badshah, Insiya Syed, Kohi Marri, Rizwan-ul-Haq, Amna Zuberi and Shahrukh Khurshid.
