Careem Pakistan appoints new People Engagement Director, amidst new age of
remote working
Karachi, September 28, 2021. Careem, the Super App for the greater Middle East and Pakistan, has
recently appointed Shafaq Waqar as the new People Engagement Director in Pakistan.
Shafaq will be looking to further strengthen the culture at Careem along with developing and
managing the talent to help the organization leapfrog into the realms of success. Her role will be
instrumental in shaping the organization’s talent management strategies and onboarding the right
set of talent from across the country to help the organization expand as it eyes on becoming the
region’s everyday Super App.
Before joining Careem, Shafaq was associated with Nestlé for nine years, managing several roles in
the HR team as a generalist and the Center of Expertise. She has rich experience in performance and
talent management, leadership and capability development, employee engagement and has played
an instrumental role in the HR transformation journey at Nestlé. She brings with her an extensive
portfolio of a diverse skill-set and learnings from other reputable organizations such as Pansian
Group and i2C Pakistan.
While expressing gratitude and enthusiasm for joining the organization and taking on her role as the
People Engagement Director, she commented: “I am thrilled to kick-start my journey and help Careem
find the right set of people with shared values and cultures to accelerate and build on to Careem’s
mission of simplifying and improving the lives of people”.
As Careem has permanently shifted to the remote-first way of working, her role would be
instrumental in creating a shift in the mindsets and creating a stir in enabling the ecosystem for
Pakistan’s tech resources. Careem has 437 Colleagues working remotely in Pakistan and is planning
to further expand its services to the mobility of things (food and deliveries) and mobility of money
(mobile top-ups and peer-to-peer transfer) in addition to the core ride-hailing service.
