As we all know, fashion houses are under a lot of stress from making customer happy to stay in the new era. The British Brand CEO, Marco Gobbetti confirmed that Burberry will no longer use Animal Fur including Fox, Mink, Rabbit and Asiatic Fur. The brand shared this news on social media using their new luxury collection.
The British brand joins a growing list of fashion designers who are opting to halt the use of real fur in their collections. Versace, Gucci, Michael Kors, Tom Ford, Furla, and Givenchy have all recently gone fur-free, joining designers like Stella McCartney, Ralph Lauren, and Vivienne Westwood, who have been fur-free for years.
Luxury brand also vows to stop burning un-sold merchandise and will work towards becoming more Eco-conscious, addressing those consumers wants to shop products that are better for the environment. In addition to going Fur free, Burberry’s existing fur products will be phased out of stores and the brand’s ban on fur will be effective immediately, starting with Tisci’s first collection at London Fashion Week this September.
