PCB, Pakistan Cricket Board, suggested cheerleaders to be present at PSL (Pakistan Super League) 2019. All six of the PSL franchise owners rejected PCB’s decision to introduce female cheerleaders.
The owners labeled the idea “not helpful” for teams amid cost issues and conservative values.
It was reported, the franchise owners rejected the proposal firstly objecting to them having to shell out USD 14,000 dollars and secondly because they felt the presence of cheerleaders would not be helpful in enhancing the popularity and following of the league.
PCB tried to reason with PSL franchise owners by assuring that the cheerleaders would be dressed appropriately and modestly.
