Fashion Pakistan’s ‘Sew. Reap. Repeat’ campaign in collaboration with Kiran Foundation came to a successful close. Leading haircare and Unilever Pakistan brand Sunsilk joined hands with Fashion Pakistan and Kiran Foundation for this green initiative. At this tree plantation drive, the last of the 100 gulmohar trees pledged, was planted in the heart of Lyari by Mahira Miyanji, a Lyari native who is working to educate the girls of Lyari free of charge through her education centre. Mahira Miyanji is the recipient of many accolades for her social work and has been nominated for a N- Peace Award by United Nations Development Programme (UNDP) for her efforts.
Prominent personalities present at the closing ceremony included Founder of Kiran Foundation; Sabina Khatri, CEO of Fashion Pakistan Council; Feri Rewanian, Chairman of Fashion Pakistan Council; Deepak Perwani, PPP Senator Sherry Rehman, Brand Manager Sunsilk, Rabia Aftab. The plantation drive was made all the more special with members of the local community present at this occasion.
Through this campaign Fashion Pakistan aimed to plant a total of 100 trees, in different phases, taking a step towards achieving a greener and cleaner city. “Every tree that we have planted reminds me of my children of Lyari. May the children and the trees give shadow and peace to the community of Lyari,” said Sabina Khatri.
According to Feri Rewanian, “Through this initiative, we aimed at pitching in and doing our part towards a greener Karachi. I am thrilled that Fashion Pakistan in collaboration with Kiran Foundation, Sunsilk and Tofiq Pasha Mooraj have fulfilled our pledge of planting 100 glorious Gulmohar trees in memory of the great humanitarian, Abdul Sattar Edhi. Here’s hoping this will be the first of many more social initiatives on part of Fashion Pakistan.”
The tree plantation drive, initiated by Fashion Pakistan, is expected to be the first of many and brought key stakeholders together for the better weather and environment cause. The residents of Lyari and especially the children of that area fully participated in the planting of the trees down the main Lyari road teeming with shopkeepers. Each shopkeeper is now a tree adopter, in charge of the tree in front of his shop. This sustainable campaign is expected to be the first of many.
