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Launches & Events

L’Oreal Professional hosts IT LOOKS 2017 finale in Karachi

LOreal Professional, the Parisian house of hairdressing hosts the final roadshow for IT LOOKS 2017 in Karachi on 24th April 2017, in collaboration with international technical consultant Tarek Rizk.

The hair colors for Spring/Summer are Copper Foilyage and Nude Beige. Last year’s incredibly popular IT GIRL and recently announced LOreal spokesperson Hareem Farooq would be seen walking the ramp sporting Copper Foilyage. Whereas, model Model Rehmat Ajmal would be sporting Nude Beige as the second IT Girl.

The IT LOOKS for 2017 were created on a designer collaboration with Vanessa Bruno whose vision for IT LOOKS was to create colors that looks natural that they end up seamslessly enhancing the natural beauty.

The idea behind hair looks of Spring/Summer is to inspire salons to learn high fashion and inspirational IT LOOKS for 2017.

According to the General Manager Division of Professional Products of LOreal Pakistan said, “IT LOOKS is all about the idea of latest looks, trends and hairstyles from across the globe. Iur aim is to inspire and encourage our salons to re-create these looks locally.

 

 

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