Fortunately or unfortunately, now even the men need to change their complexion, they have to be fair and handsome. And to help them do this, we have top Bollywood stars urging them to use various creams and face washes they endorse.
John Abraham: For dark spots!
Abraham who claimed,
“Fairness is misconstrued as lighter.” In the Garnier ad John is shown using the fairness lotion, while a gauge to measure skin colour is displayed claiming to make him fairer by two shades!
Arjun Rampal: For pigmentation!
True to his words, the products he endorses don’t claim to whiten or make the guys fairer,
“We are not promoting whitening of the skin. That is the racist. Everybody is unique. We are talking about pigmentation – dark spots caused by sun exposure.”
Shahid Kapoor: The fairest of them all!
At least Shahid did not pretend about what he is endorsing.
“Every man loves looking good and aims for a clear skin and Vaseline has served the purpose with the launch of their new product called ‘Vaseline Men Antispot Whitening Face Cream”
