So Fashion Week is back again and the most important fact of this season is that Pakistan Fashion Council has successfully completed 10 years. The council was created by the designers for the designers; new or veteran. The rehearsals were scheduled today and were a feat to achieve in itself.
The entire social and digital media management of the event today and more to come has been organized by Mindmap communications, which has traveled through the years of journey with Pakistan Fashion Council.
Expressing his commitment and association with Fashion Council, CEO Faisal Kapadia said:
“Mindmap communications has been associated with the Pakistan Fashion Council since 2006, we skipped the year in middle when there was no fashion week, so its our tenth year almost. Its been a great association, we have seen a lot of change over the years. Because me and Amena are the first people in the fashion business with Fashion Pakistan council to introduce high-definition 1080p live-streaming in the market and frankly it has been a wonderful experience.
“The board has been extremely supportive, we have been brought into this whole business by Maheen Khan and Deepak Perwani and we have with their guidance frankly managed to lead the way as far as social media and Fashion weeks are concerned for FPW over the years.
With regards to the special ten years celebration, he further said:
“There is going to be a special showpiece corner for the ten year celebration, in which we are going to honour all the people who have been with us through the past ten years – the great names, the debutantes, and now who are now big names as well. We were the first Facebook page in the fashion business to get beta testing for Facebook Live and now we are going to live stream it on Facebook this year”
Moiz Kazmi, Head of PR and Communications, stated:
“Mindmap has association with fashion council for over eight years now, and I have been with them for more than two years and it has been a great experience. We work day and night to make this happen and there are a lot of tireless nights spent behind the scenes. Its great working with the council, they have a lot of energy. We miss these 15-20 days of working with the Fashion Pakistan council.
“As for the ten years celebration, we have an entire campaign going on, the branding has been made to look more mature because we have aged and that is why everything is more prestige and more premium.”
Speaking at the occasion, Saba Chaudhry, the head of Social Media, said:
“Mindmap Communications has been associated with the Fashion Pakistan Council for the past eight years and ever since the show started, Mindmap is the one that has been doing their digital media. We have built their digital platforms including Instagram, Facebook, Snapchat – you name it, we have it from the ground up.
“This year we are going with the theme of ten years of Fashion Pakistan celebration and the focus is to showcase whoever has been associated with Fashion Pakistan over the years.
“If you look at the red carpet area tomorrow, we have build a museum space which has also been designed by Mindmap in that space you will also see past memories of everybody who has been associated with Fashion Pakistan for the past ten years.”
Here are the highlights of the rehearsals:
