A new Pakistani indie beauty brand, called HERbeauty, made waves in Karachi with its immersive content creation launch event. The event was attended by several influencers, bloggers, and media personalities, who were provided an exclusive glimpse into the world of HERbeauty’s unique Clean & Kind skincare line
Colorful, enlightening and energetic, the glow giving skincare day left everyone buzzing with excitement. Guests got the opportunity to get up close and personal with HERbeauty’samazing skincare products at interactive mixing and texture feel stations. Meeting the wonderful team behind the brand sparkedlively conversations about HERbeauty’s journey, their mission and the hottest skincare trends and tips. The vibes were enhanced further with a DJ, uplifting affirmation walls, delicioussnacks, and larger-than-life interactive props. It was a gathering of bold and creative women bonding over their mutual passionfor beauty, health, and wellness.
HERbeauty is on a mission to redefine beauty standards in Pakistan. Their goal is to make gentle yet effective products, crafted with skin-loving ingredients, accessible to all women in the country. Transparency, inclusivity, and self-love are the guiding principles that HERbeauty champions. The brand aims to create a community where women can confidently celebrate their unique selves while nurturing their well-being with high-quality, bio-compatible skincare products.
The brand has launched a comprehensive line of 13 products catering to various skin benefits and concerns. From cleansers and toners, to serums and moisturizers, the range encompasses a diverse array of skincare essentials for everyone. What sets HERbeauty apart is its commitment to100% vegan, toxin-free and cruelty-free free formulations. All products have undergone rigorous dermatological testing by international labs to ensurethat they are suitable for all skin types, tones, and textures. The visionary leadership of the two co- founders, Meraj Fatima, CEO, and Zainab Pasha, COO & Chief Brand Officer, is embodied in every product.
Zainab, a former L’Oreal and Unilever veteran, reflecting on their journey said; “After spending two decades working and innovating for the best global beauty brands, it was time to give-back. For women in Pakistan to have access to a re-imagined beauty standard- Clean & Kind Skin care on a mission; powered by actives and backed by science. Bringing better ingredients, better formulas, and inclusive representation.”
HERbeauty is an advocate for skin inclusivity, crafting innovative blends of clinically proven actives and natural transformative ingredients. Their formulations deliver remarkable results while remaining gentle on diverse skin types. Notably, all HERbeauty skincare products are 100% free of harmful chemicals, including parabens and sulfates. This commitment to clean skincare allows individuals to embrace self-care into their lives confidently.
Meraj Fatima, the co-founder of HERbeauty, shared her enthusiasm about the brand’s launch stating : “We are thrilled to launch HERbeauty and to share our vision for a more inclusive and empowering beauty industry. By promoting clean&kindproducts, with a focus on inclusivity and self-care, we can re-shape an improved beauty standard where all feel valued. Our brand is rooted in purpose and committed to giving back to our community.’’
The content creation event was an undeniable success, captivating beauty enthusiasts with an insight into HERbeauty’svibrant skincare world. The guests thoroughly enjoyed the experience of getting to feel the products first hand, asking questions, and learning about all the science behind them, the brands mission, and the importance of clean beauty. Many took to social media to share their positive experience.
Influencer Parishes James raved about the brands formulations: “Completely free of toxic and harsh chemicals, has evened my skin tone, giving me glowing texture. I absolute love the products and I highly recommend them to everyone.’’
Ayla Adnan content creator said: “Clean and kind beauty is so important- clean ingredients, and cruelty free skincare should be in everyone’s bucket lists for 2023!”
The skincare affair was a true embodiment of what HERbeautystands for. The energetic content creation event marked an exceptional launch for HERbeauty, establishing a strong presence within the Pakistani beauty community. With its immersive experience, the brand successfully ignited interest and anticipation for its future endeavors. The industry eagerly awaits HERbeauty’s next steps in reshaping beauty standards and empowering women across Pakistan.
